A few ideas off the top of Rudhraigh's head

Rudhraigh McGrath is a Digital Copywriter, Imperial Officer, Fire Starter, Bad Loser, Right Hander, Beer Drinker, Jedi Master, Hyper Islander, Lord Assassinator, Ex Googler, Accurate Estimator, Queue Skipper, Nuclear Warrior, Net Whisperer, Curtain Twitcher, Death Killer, Jawa Hunter, Robot Commander, Dark Fearer, Alphabet Master, Ghost Buster, Wood Carver, Zombie Feeder, Gossip Starter, Shark Puncher, Tea Maker, Flag Flier, Intense Starer, Arm Wrestler, Adventure Chooser, Competetive Talker and Weak Swimmer. As well as tweeting like a man. He has sent us a few ideas off the top of his head on the topic of mass consumption. Enjoy!

Enough is Enough

Do a campaign based around comparing concepts of "Enough"

• Like someone sitting at a dinner table saying "Enough! I've eaten too much!" with a child dying of starvation cause they don't have Enough to eat.
• Someone saying "You can never have enough handbags!" with a ten year old saying "I wish i had enough time to sleep in between shifts at the handbag factory"
• Had enough?(Picture of people sitting around a Thanksgiving table, loads of food leftover)  She hasn't. (Picture of a child dying of starvation)
• Haven't had enough? (Kid sitting looking pissed off at a hundred presents) She has (Picture of a kid working in a sweatshop)

You can do a social media campaign asking people to decide how much is enough for them, ask them to pledge anything over that to an individual who needs it. Like a kickstarter for small projects.

Tagline - Enough is Enough

#thirdworldproblems

Set up a Twitter account called thirdworldproblems, do a continuous search for #firstworldproblems - Target people tweeting about how good their life is, put their problem in the context of the third world.

EG

• Needing to pee while someone is using the shower. #firstworldproblems
• Needing to pee when there's no sanitation and my brother is dying of cholera #thirdworldproblems

Maths-Consumption

Do a series of short interactive videos that visually illustrate how much the items available for purchase online or the services you enjoy every day cost when averaged out mathematically.

• Every bite of an apple you take is actually a hundred and five bites. 

Ted the Giant 

Make an iPad game/storybook for 8-11 year old kids about an Fairytale Kingdom called Daventry where the King and Queen can't have a child so they adopt a baby giant that was left on their doorstep called Ted.

Ted is a nice giant baby, beloved by the people of Daventry, but as Ted grows up, Daventry have to work to feed him more and more. This is where the game element comes in, you have to solve puzzles and manage resources to make sure that Ted gets fed, while not letting the farmers starve or the villagers to have their kids work 18 hour days in factories.

Years go by and Ted has spent his whole life being fed, he's  become a lazy giant who never works and has become very spoilt. He eats and eats and eats, at this point the economy game is unwinnable without mass starvation and super poor quality of life for the villagers. Ted has become huge and fat and people in Daventry are starving to death and working 24 hours in horrible factories.

It's at this point where Ted then has to realise that he needs to start to work to support himself, because an economy that's totally focused on meeting the needs of one huge non-producing self centered consumer while marginalising the needs of the production base inevitably ends up in tragedy.

At this point, the player takes control of Ted, and uses his giant size and strength to help the villagers. He goes on a diet and eats only what he needs and works to feed himself. The story ends with a healthy looking Ted talking about knowing the difference between one person having too much at the expense of everyone and everyone having enough to be happy.

Do you have an idea on the topic of mass consumption that you would like to share? Email your idea to post@therefinementclub.com.