The Giftholder

This idea is contributed by Q&A, an ongoing one year project about graphic design which explore the profession through asking questions and answering them visually. Follow them at www.theqaproject.com and www.twitter.com/theqaproject

We wanted to address the issue of gift wrapping and the amount of paper wasted each Christmas. We worked out an alternative to the regular gift wrap; a reusable wrapping made of fabric. The idea is inspired by tote bags and sweaters. The fabric of the Giftholder is similair to a totebags, but in the shape of a one layered sweater and the size could vary depending on what you want to wrap. Say you have a small, medium and large one. The gift is then folded in to the sweater-shaped fabric, and then tied together with the "arms". You can either get the wrapping pre-designed, or you can use fabric-paint and add your own personal touch to it. One feature would be to wash the Giftholder, so it's fresh and clean for next year with different graphics ready to be added. 

Our idea is designed to reduce the amount of gift wrapping that is being produced every year. Our intentions is not to stop the production of regular gift wrapping, but reduce it, and create awareness through a trend that reuses the same wrapping year after year.  

You can either get a predesigned Giftholder, or you can buy blanks that are customizable. 

  

As an example we wrapped up a book, and this is roughly how it would look, except the color.

Do you have an idea on the topic of mass consumption that you would like to share? Email your idea to post@therefinementclub.com.